Privacy Policy

Last Updated: July 1, 2026

Up2Paar Marketing Inc. (“Up2Paar Marketing,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect information when you visit https://up2paarmarketing.com, communicate with us, purchase our services, use our website, download our materials, submit forms, book calls, interact with our marketing systems, or otherwise use our products and services collectively referred to as the “Services.”

By accessing or using our website or Services, you agree to this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our website or Services.

This Privacy Policy is incorporated into and governed by our Terms of Service.

1. Overview

This Privacy Policy applies to information we collect through:

Our website, https://up2paarmarketing.com
Contact forms, lead forms, surveys, calendars, and landing pages
Email, SMS, phone, chat, and other communications
Purchases, subscriptions, invoices, and payment-related interactions
Consulting, marketing, automation, CRM, website, advertising, SEO, and digital services
Digital products, templates, courses, downloads, and training materials
Social media pages, ads, tracking pixels, analytics, and third-party platforms
Any other interaction where this Privacy Policy is referenced

This Privacy Policy does not apply to websites, platforms, services, or tools operated by third parties, even if they are linked to or integrated with our Services.

2. Information We Collect

We may collect both Personal Information and Non-Personal Information.

“Personal Information” means information that identifies, relates to, describes, or could reasonably be linked to you, your household, or your business.

“Non-Personal Information” means information that does not directly identify you.

Information You Provide Directly

We may collect information you voluntarily provide, including:

Name
Email address
Phone number
Business name
Website URL
Billing information
Mailing address
Job title or role
Company details
Login credentials or access information you choose to provide
Marketing goals, business information, and project details
Customer, lead, or contact data you provide for marketing services
Messages, form submissions, support requests, and consultation details
Testimonials, reviews, images, videos, or other content you submit
Any other information you choose to provide

You are responsible for ensuring that any personal information you provide about another person was collected lawfully and with the required consent or permission.

3. Information We Collect Automatically

When you visit our website or interact with our Services, we may automatically collect information such as:

IP address
Browser type
Device type
Operating system
Referring URLs
Pages viewed
Time spent on pages
Click behavior
Location information inferred from IP address
Cookies and similar tracking data
Analytics and performance data
Advertising interaction data
Form interaction data
Email open and click data
SMS engagement data where permitted

We may collect this information using cookies, pixels, tags, web beacons, analytics tools, tracking links, CRM systems, advertising platforms, and similar technologies.

4. Information From Third Parties

We may receive information about you from third parties, including:

Advertising platforms
Social media platforms
CRM and marketing automation platforms
Payment processors
Scheduling platforms
Analytics providers
Data enrichment providers
Business partners
Referral partners
Public databases
Lead generation tools
Event, webinar, or training platforms
Other vendors and service providers

We may combine information collected from third parties with information you provide directly or information collected automatically.

5. How We Use Your Information

We may use your information for the following purposes:

To Provide Services

We use information to deliver, manage, customize, and improve our Services, including:

Website development
Funnel creation
CRM setup
AI automation setup
SMS and email automation
Advertising management
SEO services
Google Business Profile optimization
Lead generation systems
Consulting and training
Digital product delivery
Customer support
Reporting and analytics
Account setup and management
Workflow and automation troubleshooting

To Communicate With You

We may use your information to:

Respond to inquiries
Send appointment reminders
Confirm purchases
Provide customer support
Send service updates
Send billing notices
Send onboarding instructions
Send project-related communications
Send promotional messages where permitted
Notify you of changes to our policies or Services

For Marketing and Advertising

We may use your information to:

Send newsletters, offers, and promotional messages
Retarget website visitors with ads
Measure advertising performance
Create custom or lookalike audiences where permitted
Personalize website or ad experiences
Analyze campaign performance
Promote relevant services, products, templates, or training

You may opt out of certain marketing communications at any time by following the unsubscribe instructions or contacting us.

For Business Operations

We may use information to:

Process payments
Manage invoices
Perform accounting and tax functions
Prevent fraud
Protect legal rights
Enforce agreements
Maintain security
Improve our website and Services
Train team members and contractors
Conduct internal reporting and analysis

For Legal and Compliance Purposes

We may use information to:

Comply with applicable laws
Respond to subpoenas, court orders, or legal requests
Enforce our Terms of Service
Protect our rights, property, users, clients, and business
Investigate suspected fraud, abuse, or unlawful activity

6. AI, Automation, and CRM Services

Some of our Services may involve artificial intelligence tools, automation software, CRM systems, chat widgets, phone agents, SMS/email workflows, lead scoring, appointment reminders, and similar technologies.

Information processed through these systems may include names, phone numbers, email addresses, appointment details, lead source information, customer notes, conversation history, and other business-related data.

We use this information to provide the Services, automate communications, improve workflows, troubleshoot systems, and support client campaigns.

We do not knowingly use your private customer data to train generalized artificial intelligence models unless you have expressly authorized such use or the applicable third-party platform processes data according to its own terms and privacy policy.

You are responsible for ensuring that your use of AI, automation, SMS, email, phone, and CRM systems complies with applicable laws and that you have obtained all required consents from your customers, leads, patients, clients, or contacts.

7. Contact Data and Client Customer Information

If you provide us with lead lists, customer lists, patient lists, prospect lists, email addresses, phone numbers, appointment data, or other third-party personal information (“Contact Data”), you represent and warrant that:

You have the legal right to provide the Contact Data to us
You collected the Contact Data lawfully
You have obtained all required consents
You have provided all legally required notices
Your use of the Contact Data complies with applicable laws
Our processing of the Contact Data on your behalf will not violate any law or third-party right

We use Contact Data only as needed to provide Services, configure systems, manage campaigns, send approved communications, troubleshoot issues, support reporting, and comply with legal obligations.

We are not responsible for claims arising from unlawfully collected, purchased, scraped, outdated, or non-consented contact lists provided by a client.

8. SMS and Phone Number Privacy

We may collect phone numbers when you submit a form, book a call, request information, purchase a Service, opt in to SMS communications, or otherwise provide your number.

We may use phone numbers to send:

Appointment reminders
Service updates
Follow-up messages
Support messages
Marketing messages, where permitted
Transactional notifications
Confirmation messages

We do not sell phone numbers or SMS consent information.

We do not share text messaging originator opt-in data or SMS consent with third parties for their own marketing purposes.

SMS opt-in information may be shared only with service providers, aggregators, carriers, and technology vendors as necessary to deliver text messaging services, comply with laws, prevent abuse, and operate our Services.

You may opt out of SMS communications at any time by replying STOP where applicable.

Message and data rates may apply.

9. Cookies and Tracking Technologies

We may use cookies, pixels, tags, web beacons, tracking links, analytics scripts, and similar technologies to operate our website, improve performance, analyze traffic, remember preferences, measure marketing results, and deliver advertising.

These technologies may collect information about your device, browser, interactions, pages visited, referral source, and actions taken on our website or landing pages.

We may use third-party services such as Google Analytics, Google Ads, Meta/Facebook Pixel, TikTok Pixel, LinkedIn, YouTube, HighLevel, payment processors, CRM tools, email platforms, and other marketing or analytics tools.

You can control cookies through your browser settings. If you disable cookies, some website features may not function properly.

At this time, our website may not respond to “Do Not Track” browser signals.

10. How We Share Information

We may share personal information in the following ways:

With Service Providers

We may share information with vendors, contractors, software platforms, hosting providers, CRM providers, email providers, SMS providers, analytics providers, payment processors, advertising platforms, automation tools, virtual assistants, designers, developers, consultants, and other service providers who help us operate our business and provide Services.

These parties are authorized to use information only as needed to provide services to us or as otherwise permitted by law.

With Advertising and Analytics Partners

We may share certain information with advertising and analytics partners to measure campaign performance, deliver ads, retarget website visitors, analyze website activity, and improve marketing.

Depending on your location, this may be considered “sharing” for targeted advertising under certain privacy laws.

With Business Partners

We may share information with business partners, referral partners, affiliates, or joint promotion partners when necessary to provide requested Services or when you consent.

With Third-Party Platforms You Authorize

If you connect or authorize access to third-party platforms such as Google, Meta, YouTube, TikTok, GoHighLevel, email accounts, social media accounts, payment processors, CRM systems, or similar tools, your information may be processed according to those third parties’ terms and privacy policies.

For Legal Reasons

We may disclose information if we believe it is necessary to:

Comply with law
Respond to legal process
Enforce our agreements
Protect our rights
Prevent fraud
Protect users, clients, customers, or the public
Investigate unlawful or harmful activity

Business Transfers

If Up2Paar Marketing is involved in a merger, acquisition, sale, financing, restructuring, transfer of assets, bankruptcy, or similar transaction, personal information may be transferred as part of that transaction.

With Your Consent

We may share information with any person or entity when you direct us to do so or provide consent.

11. We Do Not Sell Personal Information for Money

Up2Paar Marketing does not sell your personal information for monetary compensation.

However, certain advertising, analytics, retargeting, or tracking activities may be considered “sharing,” “targeted advertising,” or “sale” under some state privacy laws. Where required, you may request to opt out of such activities.

12. Google, YouTube, and Third-Party API Data

If you authorize us or our connected tools to access Google, YouTube, Google Business Profile, Google Workspace, or other Google API data, such access is used only to provide the requested Services.

Our use and transfer of information received from Google APIs will comply with the Google API Services User Data Policy, including the Limited Use requirements, where applicable.

You may revoke access to Google-connected services through your Google account security settings.

13. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, disclosure, or destruction.

However, no website, software, platform, system, or method of transmission is 100% secure. We cannot guarantee absolute security.

You are responsible for maintaining the security of your own accounts, passwords, devices, third-party platforms, and systems.

If you believe your interaction with us is no longer secure or that any account connected to our Services has been compromised, please contact us promptly.

14. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including providing Services, maintaining business records, resolving disputes, complying with legal obligations, enforcing agreements, processing payments, preventing fraud, and supporting legitimate business purposes.

Retention periods may vary depending on the type of information, sensitivity, purpose of processing, legal requirements, client relationship, and potential disputes.

In some circumstances, we may anonymize or aggregate information so it no longer identifies you and may use that information indefinitely.

15. Children’s Privacy

Our Services are not directed to children under 13 years old, and we do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete it.

If you believe a child has provided personal information to us, please contact us.

16. Links to Other Websites

Our website and Services may contain links to third-party websites, platforms, software, tools, offers, or services.

We are not responsible for the privacy practices, security, content, policies, or actions of third parties.

Your use of third-party websites and platforms is governed by their own terms and privacy policies.

17. Your Privacy Choices

Depending on your location and applicable law, you may have the right to:

Request access to personal information we hold about you
Request correction of inaccurate information
Request deletion of personal information
Request restriction of certain processing
Request portability of personal information
Object to certain processing
Withdraw consent where processing is based on consent
Opt out of marketing emails
Opt out of SMS messages
Opt out of targeted advertising or certain data sharing
Appeal a denied privacy request where applicable

To exercise privacy rights, contact us using the information in the “Contact Us” section below.

We may need to verify your identity before fulfilling certain requests.

We may deny or limit requests where permitted by law, including where we need to retain information for legal, security, business, tax, accounting, fraud prevention, dispute resolution, or contractual purposes.

18. Email Marketing Choices

You may unsubscribe from marketing emails by clicking the unsubscribe link included in those emails or by contacting us.

Even if you unsubscribe from marketing communications, we may still send transactional or service-related messages, including billing notices, support messages, account alerts, appointment reminders, and legal notices.

19. SMS Marketing Choices

You may opt out of SMS messages by replying STOP to applicable text messages.

After opting out, you may receive a confirmation message. You may also contact us directly to request removal from SMS communications.

Opting out of SMS marketing does not prevent us from sending legally permitted transactional or service-related communications where applicable.

20. European Economic Area, United Kingdom, and Switzerland Privacy Rights

If you are located in the European Economic Area, United Kingdom, or Switzerland, you may have rights under GDPR, UK GDPR, or similar laws.

Our legal basis for processing personal information may include:

Your consent
Performance of a contract
Compliance with legal obligations
Our legitimate interests
Protection of vital interests
Other lawful bases permitted by applicable law

Legitimate interests may include providing Services, communicating with you, improving our website, preventing fraud, maintaining security, marketing our Services, and operating our business.

You may have rights to access, correct, delete, restrict, object to processing, request portability, or withdraw consent.

You may also have the right to lodge a complaint with your local data protection authority.

21. International Data Transfers

Up2Paar Marketing is based in the United States. If you access our website or Services from outside the United States, your information may be transferred to, stored in, or processed in the United States or other countries.

These countries may have privacy laws that differ from those in your jurisdiction.

By using our Services, you understand that your information may be processed in the United States and other locations where our service providers operate.

Where legally required, we will use appropriate safeguards for international data transfers.

22. California Privacy Rights

This section applies to California residents and is intended to comply with the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CCPA/CPRA”).

California residents may have the right to:

Know what categories of personal information we collect
Know the purposes for which personal information is collected
Know the categories of third parties with whom information is disclosed
Request access to personal information
Request deletion of personal information
Request correction of inaccurate personal information
Opt out of the sale or sharing of personal information
Limit the use of sensitive personal information where applicable
Not be discriminated against for exercising privacy rights

We do not sell personal information for monetary compensation.

We may use advertising and analytics tools that could be considered “sharing” under California law. California residents may request to opt out of such sharing by contacting us.

Categories of Personal Information We May Collect

In the preceding 12 months, we may have collected the following categories of personal information:

Identifiers, such as name, email address, phone number, IP address, business name, and online identifiers
Commercial information, such as products or services purchased or considered
Internet or network activity, such as website visits, ad interactions, and analytics data
Geolocation information inferred from IP address
Professional or business information, such as company name, role, industry, or business website
Audio, electronic, or visual information, such as call recordings, video calls, testimonials, or submitted media where applicable
Inferences, such as marketing preferences, interests, or lead source data
Payment-related information processed by third-party payment processors

We collect and use these categories for the purposes described in this Privacy Policy.

23. Colorado Privacy Rights

Colorado residents may have rights under the Colorado Privacy Act, including the right to access, correct, delete, and obtain a copy of personal information, as well as the right to opt out of targeted advertising, sale of personal data, or certain profiling.

You may exercise these rights by contacting us.

If we deny a request, you may appeal by contacting us and stating that you are appealing a privacy rights decision.

24. Connecticut Privacy Rights

Connecticut residents may have rights under the Connecticut Data Privacy Act, including the right to access, correct, delete, obtain a copy of personal information, and opt out of targeted advertising, sale of personal data, or certain profiling.

You may exercise these rights by contacting us.

If we deny a request, you may appeal by contacting us.

25. Utah Privacy Rights

Utah residents may have rights under the Utah Consumer Privacy Act, including the right to access, delete, obtain a copy of personal information, and opt out of certain targeted advertising or sale of personal data.

You may exercise these rights by contacting us.

26. Virginia Privacy Rights

Virginia residents may have rights under the Virginia Consumer Data Protection Act, including the right to access, correct, delete, obtain a copy of personal information, and opt out of targeted advertising, sale of personal data, or certain profiling.

You may exercise these rights by contacting us.

If we deny a request, you may appeal by contacting us.

27. Nevada Privacy Rights

Nevada residents may have the right to opt out of certain sales of covered information.

Up2Paar Marketing does not currently sell covered information as defined by Nevada law. Nevada residents may still submit an opt-out request by contacting us.

28. Authorized Agents

Where permitted by law, you may designate an authorized agent to make a privacy request on your behalf.

We may require proof that the agent has authority to act for you and may also require you to verify your identity directly with us.

29. Sensitive Personal Information

We do not intentionally collect sensitive personal information unless it is necessary to provide Services, you voluntarily provide it, or it is otherwise permitted by law.

Sensitive personal information may include information such as government identifiers, financial account details, health information, precise geolocation, racial or ethnic origin, religious beliefs, biometric data, or similar categories depending on applicable law.

If sensitive personal information is collected, we use it only for permitted business purposes and do not use it to infer characteristics unless legally permitted.

Clients are responsible for avoiding the submission of unnecessary sensitive information unless it is required for the Services and legally permitted.

30. Payment Information

Payments may be processed by third-party payment processors. We may receive limited payment-related information such as billing name, billing email, transaction status, amount paid, and payment confirmation.

We do not intentionally store full credit card numbers on our own servers.

Payment processors handle payment information according to their own terms and privacy policies.

31. Client Websites, Funnels, and Campaigns

If we create, host, manage, or support websites, funnels, forms, campaigns, or automations for clients, those client businesses are responsible for maintaining their own privacy policies, terms, disclaimers, consent language, and legal compliance.

Up2Paar Marketing may process data submitted through client systems only as needed to provide Services to the client.

Clients are responsible for ensuring their websites, funnels, ads, forms, SMS campaigns, email campaigns, and automations comply with applicable privacy, advertising, healthcare, financial, telemarketing, and consumer protection laws.

32. Healthcare, Dental, Financial, Legal, and Regulated Industries

Some clients may operate in regulated industries such as healthcare, dental care, financial services, legal services, insurance, real estate, or other professional services.

Unless expressly agreed in writing, Up2Paar Marketing does not act as a HIPAA business associate, financial advisor, legal advisor, compliance officer, or regulated professional service provider.

Clients are responsible for obtaining legal, compliance, privacy, and industry-specific guidance for their own business.

Clients must not provide protected health information, confidential legal information, financial account information, or other regulated data unless an appropriate written agreement is in place.

33. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we update the Privacy Policy, we will revise the “Last Updated” date above. Changes are effective when posted unless otherwise stated.

Your continued use of our website or Services after changes are posted means you accept the updated Privacy Policy.

34. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Up2Paar Marketing Inc.
Website: https://up2paarmarketing.com
Email: support@up2paarmarketing.com