We’ve all been there: It’s 3 a.m. After hours of tossing, turning, and bad television watching, sleep deprivation and consumer curiosity get the best of you. By the third time that WaxVac commercial airs, you realize that the pitchmen are right—Q-tips are a danger to your eardrums! So you dial the toll-free number, rattle off your AmEx digits, and play a key role in what has become a $150 billion industry: infomercials.
1. Proactiv
Annual revenue: $1 billion
When it comes to its actual commercials, the Proactiv acne system has come a long way since its earliest days back in 1995, when the product’s main spokespeople were its creators, Dr. Kathy Fields and Dr. Katie Rodan, and Judith Light (a.k.a. Angela from Who’s The Boss?). Today, the zit cream company’s estimated $1 billion annual earnings afford them the benefit of real celebrity endorsers. Jessica Simpson, Britney Spears, P. Diddy, Justin Beiber, and Katy Perry are just some of the boldfaced names who have earned $2 to $3 million per commercial spot, and helped the company compete—on a financial level—with such mass market manufacturers as Estée Lauder and Johnson & Johnson.
2. P90X
Annual revenue: $400 million
Standup comedian-turned-personal trainer Tony Horton is laughing his frighteningly toned 54-year-old body all the way to the bank. Since 2005, the seemingly ageless creator of the hardcore P90X workout DVDs has been reshaping bodies—and the infomercial industry—one confused muscle at a time. And he’s got plenty of powerful converts in his corner, from professional athletes (NFL quarterback Kurt Warner) to would-be vice presidents (Romney running mate Paul Ryan). Now Horton’s got a highly profitable business that has generated some interesting (albeit less-advertised) offshoots, such as the Christian-themed Body Gospel, Tony & The Folks for senior bodybuilders, and Tony & The Kids for pint-sized musclemen.
3. Total Gym
Total sales: $1 billion
Chuck Norris’ biggest movie, 1984’s Missing in Action, earned less than $23 million at the box office. Maybe the film’s producers should have paired the martial artist with former supermodel Christie Brinkley. The unlikely duo’s promotion of the Total Gym exercise system has led to more than $1 billion in sales.
4. George Foreman Grill
Annual revenue: $202 million
Truth be told, two-time World Heavyweight Champion George Foreman had nothing to do with the conception or design of his world-famous grill. But selling his name to this lean, mean, fat-reducing machine earned him $137.5 million in 1999—which is just a fraction of the company’s net worth. Since its debut in 1994, more than 100 million units in varying sizes have been moved.
5. Bowflex
Annual revenue: $193.9 million
Though it has gotten a lot of competition from more compact and less costly fitness-in-a-box programs like P90X, Bowflex—the all-in-one gym system first introduced in 1986—is still very much in business. More than 2.5 million six-pack-wanting households have cleared some space for the machine; in fact, the $193.9 million the company earned in 2012 was a 7.5 percent improvement over the previous year.
6. Showtime Rotisserie
Total sales: $1.2 billion
Set it, forget it and watch the money roll in. This small rotisserie oven has been the gravy on veteran inventor/pitchman Ron Popeil’s career, with more than 2.5 million units sold.
7. Ped Egg
Total sales: approximately $450 million
The up-close demonstration of a Ped Egg in action—scrubbing away dead skin and calluses—is fairly stomach-turning. But more than 40 million people signed up to try the real thing at home, making this well-priced product (just $10 apiece) one of the industry’s most surprising best-sellers.
8. Snuggie
Total sales: approximately $400 million
Snuggie did not invent the blanket with sleeves (that honor goes to the Slanket folks), but they did popularize the item with a series of widely seen and totally laughable commercials that insisted the behemoth blanket was the product viewers had always wanted. They must have done something right, because more than 20 million Snuggies have been cuddled up with to date. Of course, it helps that the product is big with groups; bar crawls and sporting events are just a few of the Snuggie-required group activities that have helped push those numbers up. In April 2010, Los Angeles Angels fans set a Guinness World Record when more than 43,000 spectators showed up to watch the game in their Snuggies.
9. Sweatin’ to the Oldies
Total sales: approximately $200 million
When it comes to infomercial pitchmen, the rule seems to be the louder and more obnoxious the better (see Billy “OxiClean” Mays or Vince “ShamWow!” Shlomi for further examples), which made Richard Simmons a perfect fit for the industry. In the 1980s, he sashayed his teeny-weeny striped shorts into more than 20 million living rooms around the world and helped viewers aerobicize their way to a healthier life, simply by Sweatin’ to the Oldies.
10. ThighMaster
Total sales: $100 million
Like something out of a Three’s Company plot line (minus some misunderstanding of a sexual nature), Suzanne Somers became the most unlikely of brilliant business minds when she shared the secret to a great pair of legs: this butterfly-shaped exercise device, which promised swoon-worthy results for your thighs, hips, upper arms, breast and chest areas. More than 10 million takers came calling.
Visitor safety orientation videos are great for any business that may have safety threats to visitors. Often, companies will produce visitor safety videos to replace old and outdated videos with similar information. Visitors who may not be aware of what it is like to work in a dangerous workplace need to pay attention to hazards while touring your facility. It is our mission to keep workplaces safe by applying safety video tactics to keep viewers engaged with safety video production.
Safety orientation videos are also great for showing off your facility to current and future clients, visiting management, or other guests, without having to lead them through the entire site. They can experience all your site has to offer without ever leaving the board room. It can also save you money with your insurance company. Some insurance companies offer discounts when an employee offers safety video training to their visitors and contractors.
Digital safety orientation videos can be hosted on your company website which makes it easy to track who watched, when they watched and how much of the video they watched. Some video hosting providers will allow you to lock down the video to limited viewers and even password protect it like Vimeo.
Visitor Safety Orientation Video Production Tips
Here are some visitor safety orientation video tips.
If you’ll have to pitch this to upper management, go ahead and research which video production company you’ll want to use. Some video production companies are willing to pitch the project and benefits for you.
Make sure you keep in rules that are applicable across the site. If you know your visitor will be in certain areas that have different rules it’s possible to make supplemental videos to cover those areas.
Produce it the same way you would any other video. Make keeping your audience’s attention span a priority, as much as placing importance on content and accuracy.
Understand that on live equipment video production sets, more tasks must be completed to create a successful orientation video than any other type of video.
Make it a professional video that shows off the quality of your company. A bad quality video doesn’t make your companies brand look good. Some video production companies can produce videos that won’t date themselves quickly. Make sure that you’re working with a company that suggests things like this because it will save your company in the long term.
Save money by having employees do the acting in your visitor safety video. Most people loved to be involved in these types of company projects and it gives your employees more insight on safety in the workplace.
Keep your video within a reasonable time limit. We recommend 3-5 minutes for visitor safety orientation videos and 5-10 minutes for contractor safety videos. We recommend this in order to keep your audience engaged and engagement equals safety education.
Crane Operation Safety & Training Video Production
Does your company need a safety orientation training video? According to the Bureau of Labor Statistics, in 2019 there were 2.9 million non-fatal workplace injuries in the US. Most companies have safety regulations and standards in place, but how are they teaching their staff about them? If it comes in the form of a manual or a poster in the break room, chances are it won’t get a lot of attention.
It can be eye-opening to hear statistics, but until it happens to you, it can be difficult to fully embrace the effect an injury can have far beyond the workplace. Being injured on the job can lead to loss of income, loss of mobility, and many other negative effects that drastically impact your quality of life. Safety training videos are a better way to show your audience how to follow safety regulations, what can potentially happen if they don’t.
Safety training video production can also be used for illness prevention or avoiding cross-contamination. Places, where food is either prepared, stored, distributed, or cooked, are susceptible to spreading illnesses. We often see in the news that someone got sick consuming food only to find out it could have been prevented by proper training. You definitely don’t want to be that company.
Create engagement during your safety training orientation video:
Stick to right messaging – videos that try to cover too much ground at once can get boring and very long.
Cut the content up into shorter segments – if the topic is complicated or takes a long time to cover, cut it down into smaller segments which will make it easier to remember.
State the safety hazard you are trying to avoid – let your audience know what’s at stake.
Don’t talk down to your audience – treat your audience as adults who don’t intend to get injured at work.
Be mindful of the topic – if your topic is of a serious or sensitive nature, make sure the tone in the video reflects it.
Those are just a few things we have learned at Up2Paar when it comes to safety video training production. We would love the chance to help you and your company stay safe, save money, and promote workplace safety in a way that will stick with your audience, keeping them safe and happy. Contact us today to see how we can help you and your employees stay safe.
Cummins | Training Video Production
Murphy Rigging | Safety Training Video
CHS | Corporate Video Production
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Why Corporate Videos?
You could choose any corporate video production company, but you deserve the best right. Call us now, to get started (615) 909-5700. Ask about our AFFORDABLE training video production packages.
Up2Paar, Inc. is one of the most successful award-winning Corporate Video Production companies in the country. More than 30 years of experience with proven friendly service make us an outstanding solution for your business.
Training videos can enhance worker productivity, promote safety in the workplace, market products and services, and can increase overall company productivity.
An in-depth training video that covers all aspects of the job functions will result in more knowledgeable employees who know how to perform their tasks correctly.
Safety training videos result in safety-oriented employees that know how to perform company tasks and operate machinery correctly and safely.
Product and services training videos promote awareness of products/services, and how to use them properly.
Training videos increase worker efficiency, decrease accidents, increase sales experience, decrease costs and wasted time, etc. This results in overall company productivity.
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We Use Proven SEO SolutionsTo Boost Your Site Rankings
Up2Paar is a results-driven Nashville SEO agency, providing complete and tailored SEO solutions to help businesses boost their online presence and expand their network reach.
Our quantitative approach has enabled us to drive outstanding results for our clients. A few examples include helping a national business coach to net over $42,000 in a single day, and increasing revenue by an average of 76% for managed direct to consumer brands. Results like these have made us a premier digital marketing agency in Nashville.
We manage all aspects of digital marketing on Facebook, Instagram, LinkedIn, YouTube, and Google, for both B2C and B2B industries. Whether you’re looking to increase your eCommerce revenue or grow your sales pipeline, our digital marketing capabilities can help you achieve your goals.
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The best Internet Marketing Nashville has to offer is provided by Up2Paar.
Best company for lead generation and NEW business in Nashville. We work with
start-ups to Fortune 500 companies. No project is too big or small, we treat all our clients equally.
“Up2Paar was very patient and really worked hard to build a website we were happy with. Up2Paar has done a superb job outlining and implementing an optimization strategy that perfectly complements our site and service has been of the highest quality. Since our site was optimized, we have experienced a tremendous increase in quality leads from the website”
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The staff was very professional and the tour created an excellent environment to introduce consumers to SCOTT Naturals. Their attention to detail helped support the success launch of SCOTT Naturals”
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Empower Your Nashville Digital Presence Through Agile SEO Methods
KEYWORD RESEARCH & STRATEGY
Included in our Nashville SEO services is keyword research. This process helps us create a tailored strategy for your SEO campaigns. We use tried-and-true solutions to determine the best keywords that will improve your search rankings.
LOCAL SEO
Boost your visibility on the local search engine results pages (SERPs) with the help of our Nashville local SEO experts. Other than using geo-targeted keywords, we optimize your business listings across all social platforms to improve your lead generation channels and generate a positive ROI for your business.
CONTENT WRITING
Empower your content marketing strategy with the help of our dedicated content team. At PMG, you work with professional writers and editors with years of experience in digital marketing and technical writing. We collaborate with digital marketing experts to form the best content strategy for your digital marketing campaigns. We also produce quality copy for PPC and social media campaigns or any new web design project.
ON-PAGE SEO
Site rankings usually start with on-page optimization. Our on-page SEO methodology includes website audits, keyword research, title tags and meta description, content marketing and link building. Our Nashville search engine optimization experts make sure your website complies with ethical SEO standards and guidelines.
TECHNICAL SEO
Our Nashville search engine optimization services include a complete site overhaul to ensure your website is both user- and SEO-friendly. Let our web dev team calibrate your website’s technical health to resolve any backend errors.
ECOMMERCE SEO
Our Nashville SEO company provides complete eCommerce SEO services to maximize your lead potentials and boost conversions. Our strategy involves product listing optimization, keyword and market research, content marketing and brand monitoring.
AMAZON MARKETING SERVICES
While Amazon remains the biggest eCommerce platform today, it requires specific expertise and tailored strategies to ensure success. PMG’s SEO company in Nashville has a dedicated Amazon marketing team that understands its unique platform and metrics. We optimize your product listings and implement conversion-driven Amazon SEO campaigns that help you outperform competitors.
AMAZON LIVE ECOMMERCE
Showcase your products and features to new audiences through interactive live videos. Inspire viewers to buy with shoppable videos that drive them directly to product pages. Types: Amazon DSP, Amazon Live, Audio ads (beta), Custom ads, Posts (beta).
FRANCHISE SEO
We offer custom franchise SEO solutions to boost your multi-location business. Our methodology covers content management, competitive keyword research and optimization, link building, social outreach and business listings optimization.
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Why Choose Up2Paar As Your Nashville SEO Agency
Improve Your Rankings And Grow Your Site Traffic
Today it isn’t enough to work with just any digital marketing firm in Nashville; you want to ensure that you partner with a company that will not only take the time to listen about your business’ goals and message but also helps to drive desired results so that your business sees the greatest return on marketing investment. Not all digital marketing agencies get this right. Here are some reasons why we are different:
Respect, Honesty & Integrity
We value honesty and integrity. We treat everyone with the utmost respect and kindness. At Up2Paar, we have a principle that success without integrity is a failure. This is why we always strive for excellence with complete honesty and integrity!
We Are Reliable
We consistently deliver on our commitments. We respect your time and understand delays can take a toll on your business operations. In line with this, Up2Paar has provided streamline communication processes between our in-house team and our clients. Let our account managers assess your project requirements so we can provide accurate deadlines.
Clear Reporting
At Up2Paar, there are no surprises! We practice complete transparency in conducting business with real-time reporting. We communicate clearly and ensure you’re always in-the-know about our progress. Apart from monthly detailed reports, we also set client meetings to discuss the results of your campaigns.
Constant Evaluation
We truly value your long-term success and growth. In line with this, our digital marketing team constantly monitor and calibrate our solutions. This on-going process allows us to consistently generate positive results for your business. Additionally, we also go above and beyond to look for better options and elevate your business.
Extensive SEO Knowledge
SEO is our passion and we’ve been providing professional Nashville SEO services for more than a decade. We have a brilliant team of SEO professionals that can give you leverage in your competition. Our extensive knowledge of digital marketing combined with our passion for innovation is our driving force to every successful SEO campaign we implement.
We Value Partnerships
There’s nothing better than seeing our partners reach their full potential online. We only focus on helping our clients achieve their goals. We don’t falsify results or offer irrelevant services. We know that your success is ours, as well. This is why we are committed to providing the best service possible.
Up2Paar Named
2021 Top SEO Company in the U.S. by Clutch
Clutch, a leading B2B market research and reviews company, named Up2Paar a 2021 Top agency in United States in the following categories:
Web Development
SEO Agency
Web Design
Agencies are chosen for this distinction based off of several factors, including overall market presence and, most importantly, client feedback.
Up2Paar Named 2021 Top Digital Marketing Companies in the U.S. by GoodFirms.co
Washington, D.C.-based GoodFirms is an innovative B2B Research and Reviews Company. GoodFirms extensively combs the market to find digital marketing, SEO Services, and web development companies, named Up2Paar a 2021 Top Digital agency in United States in the following categories:
Social Media Marketing
SEO Agency
Digital Marketing
GoodFirms’ extensive research process ranks the companies, boosts their online reputation, and helps service seekers.
Up2Paar Named 2021 Top SEO Companies in the U.S. by Upcity
UpCity is an online marketplace that helps businesses find B2B service providers they can trust. UpCity’s National Excellence Award winners are selected based on the UpCity Recommendability Rating, a proprietary algorithm that measures a provider’s credibility, recommendability, and reputation based on digital signals.
“The strength of our marketplace is built on the credibility of truly excellent providers like Up2Paar Internet Marketing,” said Dan Olson, CEO of UpCity. “We are pleased to honor PMG with a National Excellence Award in the United States for SEO.”
Up2Paar has a 5.0 rating on UpCity.
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Why choose us for your Internet Marketing in Nashville, TN?
You could choose any Nashville, TN Web Design, Nashville, TN SEO company or any Internet Marketing in Nashville, TN, but you deserve the best Nashville internet marketing company right here in the USA.
The top 3 reasons you should choose Paar Media Group when choosing Internet Marketing in Nashville, TN.
We have reverse engineered the Google algorithm. We actually do this once per month and monitor your website for any changes in the algorithm.
We offer unlimited support, monthly strategy meetings, and a series of reports every month.
No contract. We guarantee our services by never holding you under contract. You can leave at any time. We keep clients on board by showing each month what we have done, and how much progress is made.
Search Engine Optimization (SEO) is an ever changing game. Our Nashville SEO firm delivers search engine results using proven inbound marketing strategies within “white hat SEO” guidelines. Horton Group’s smart team of certified SEO Specialists know how to deliver exceptional SEO results, keeping your website on top of Google searches and bringing quality leads to your company. SEO in Nashville is an ongoing process not a one time task.
Building Relationships ❤️ Growing BusinessesSince 2010 Nationwide
Award-Winning Brentwood TN Web Design & Marketing Services
Up2Paar has been voted the top Web Design company and recently Top SEO Company in the United States by upcity.com. Our customers say great things about us. Brentwood’s Up2Paar has a mission to provide meaningful online solutions to businesses while affordable and costs of a customer building its own website, infrastructure, and online marketing team.
Your website design is every consumer’s first impression of your business and brand online. Customers considering doing business with you, looking to do more, or looking for your services will inspect your web design and draw conclusions immediately based on the website design.
One of the major differentiators of Up2Paar is that we lead with the end goal and mind. This means there is focus on what that web design means to your business online whether you are focused on Brentwood TN, Nashville or national business let’s make sure the web design attracts the right traffic for your organization. Anyone can build a website but anyone cannot build a high converting website with real marketing results. A website is worthless without traffic which is why our team focuses on analytics and conversions during the design stage, not after. A great web design drives:
Your brand identity and marketing
True lead generation with automatic appointment setting
The user experience
Customer conversion (sales, revenue, leads, etc.)
The functionality and flow of the website (ease of use)
Your businesses marketing message to the world
A few of our clients
Contact one of our Brentwood TN web design specialists and we can help. 615.794.2123 or submit a CONTACT US Form
Our Website Design Brentwood TN Process
Up2Paar’s creative direction is to establish a web design that drives the multi-level development of a dynamic, professional, and interactive solution. A website should be modern, competitively different, and easy-to-navigate with mobile responsive development. The web design should advance your business’ identity and branding, while the construction of that
design enhances Search Engine Optimization (SEO). Up2Paar recently received Top SEO Company in the United States.
The web design should affect navigation that is intuitive and user-friendly. A new web design should be fresh, committed colors, promotes identity and brand, while promoting new client interest, differentiate from competitors, be open to change and growth, full consideration for mobile users, and embrace multi-browser support. Brentwood’s web design company Up2Paar delivers this to our customers!
Web Design: Consultation and discovery until we perfect your vision
Web Development: Building the vision
Integration: Connecting functionalities, interactions, and tools staging the website for review
Launch: Setup, configuration, security, maintenance, and ongoing support are put into place
Manage and Promote: Security, support, backup, maintain and marketing (SEO, Google Ads, Digital Marketing, and more)
Brentwood Web Design Testimonial
“Up2Paar was very patient and really worked hard to build a website we were happy with. Up2Paar has done a superb job outlining and implementing an optimization strategy that perfectly complements our site and service has been of the highest quality. Since our site was optimized, we have experienced a tremendous increase in quality leads from the website”
Website Concept, Design, Develop, Host and Support. Whether is a website redesign or a new design, we are a one-call partnership for ALL your Internet marketing needs. We look forward to talking to you…
Video Production Nashville | Safety Training Video Production
For AWARD-WINNING video production in Nashville, TN, look to Up2Paar to deliver you the best results in video production. We do it all—from infomercials, training videos, corporate video production, marketing, and campaigns for broadcast TV commercials.
We value all our clients. That’s why we start every project by listening to what your needs are. Small, medium, and large businesses all turn to BusyBoy Productions when they’re looking for the highest quality video for their next marketing campaign.
At Up2Paar, our talent, experience, and knowledge enable us to offer a wide range of multimedia services for all types of businesses, from corporate clients such as Cummins Diesel, Discovery Channel, ReMax, McDonald’s, and Verizon, to advertising agencies like BDO.
We give our clients the specialized attention they deserve and ensure that every detail in our work is delivered to its highest potential.
Our creative team of directors, editors, scriptwriters, and designers ensure that we’re prepared to handle your entire production. Each one of our clients gets an end result product that meets their budgetary and creative needs. PMG’s hands-on approach helps to shape your ideas and message into an engaging visual experience. From TV commercials and marketing videos to streaming media on the web, we have the cutting-edge skills and ambitious drive to produce the results your company deserves
If you are in the market for video production and don’t know what steps to take then contact us today for a free consultation. We would love the opportunity to direct you to make the right steps. If you have a small budget or a big budget we can help.
We live in a visual world and it’s getting more and more visual every day. We even found in our State of Video Marketing 2018 report that 80% of marketers planned to produce more video than the previous year. But are marketers properly running video? At Up2Paar, we’d answer that question as: “Sometimes. But mostly, no.”
In this blog post, we’ll break down the 7 aspects of video marketing that we’ve identified as falling behind the rest of other marketing strategies. We’ll cover why it’s so important to start measuring video engagement and why you should have your video data integrated into your marketing automation or CRM. Plus a bunch of things in-between.
1. Start Using Video Across the Marketing Funnel and Buyers Journey
Typically, video is viewed as a top of the funnel, brand awareness marketing tactic. Whether it’s a short snippet on Facebook or a YouTube video that is meant to boost the SEO of a brand, a video has lacked a full-funnel mindset from marketers.
But video is the best way to tell a story, even once someone is close to conversion. It can be used at every stage. From a product video on an eCommerce checkout page feature video to a customer story for a B2B company, video is an essential medium for marketers to ultimately achieve their goals with video. In the State of Video Marketing 2018, we found that 78% of marketers use video for brand awareness, but only 23% attribute video to conversions.
That’s not to say that brand awareness isn’t important, but how can product videos, video case stories, webinars, and video email also play into your video strategy? Having a full-funnel mindset when it comes to a video can drastically improve both marketing data and results.
2. It’s All About Engagement
When it comes to measuring video there are metrics that matter and metrics that don’t. Engagement falls into the category that matters. When we say engagement, we mean the play-time that your audience actually watches your videos. This can tell marketers about two things:
The video content they are producing is resonating with their audience
Which length of videos are optimal for their viewers.
Only 38% of marketers are currently measuring the engagement of their videos, and even less measure the conversions that are attributed to video. Vanity metrics like view/plays/impressions can tell part of the story, but moving beyond those measurements can help paint a complete picture for marketers.
3. Are You Producing the Right Length of Video?
In our State of Online Video report, we break down the differences between the length of the video and what engages an audience. We found that 54% of videos produced are under 2 minutes, yet only account for 10% of the overall engagement. On the other hand, 20% of the videos produced were 5+ minutes and accounted for 69% of the total minutes watched.
Most importantly, brands need to measure their play-time to know which length of content is right for their audience. It may be that a 30-second clip works best or a 45-minute webinar sees the highest play-time, but it’s only a guessing game if the engagement is ignored.
4. Find Your Channel
Historically, a video has been thought of as YouTube or Facebook. While these two channels remain some of the most important channels for marketers, they are not the only ones.
When it comes to finding the channel that works best for video, it’s all about testing, testing, testing. Measuring the engagement rate and optimizing for the audience. It’s one thing to have a hypothesis that video works for your audience on, say, LinkedIn, but it’s an entirely different matter to dive into the data and see if people are actually watching.
5. Running Video on Your WEBSITE IS KING!
By getting someone to your website you’ve already won half the battle. They are now part of your funnel and not susceptible to third-parties like Facebook or YouTube that can easily distract. Using video across your entire website can help marketers engage their audience even more and push them towards a conversion.
Marketers can use video directly on their website through:
Video Hubs
Video Landing Pages
Embeds
Spots (Multiple videos embedded into a single container)
By hosting your videos on a video marketing platform on your website, you eliminate third-parties that typically own the user experience. Having a video hub can take that user off of YouTube (even though YouTube is still very important for the top of the funnel) and place them on your website where you maintain control over their journey.
6. Yes, Videos Work in Email
Adding a GIF or animated thumbnail directly into an email can improve click-through rates by as much as 62%. Whether it’s a personalized sales email or a nurture-flow, mixing video into your email strategy in 2019 could be a quick win for any marketer looking to improve their KPI’s.
7. Is Your Video Data Siloed?
Here’s the reality: only 33% of marketers have their video data integrated into their tech stack. With the majority of website data now coming from video, it’s essential for any marketer to find a way to get their video data integrated into HubSpot, Marketo, Google Analytics, or Salesforce (and many other tools).
What if a user was on a landing page for 3 minutes and 2 minutes was spent watching a video? Without integration, the attribution and lead scoring would be drastically off for this specific individual. This data can also be used to set up specific email workflows that can move your prospects down the funnel even more.
Data is gold to organizations and video can raise its value exponentially.
How Can GoHighlevel Help Me and What the Heck is GoHighlevel?
We bring all the things you need to solve your digital agency problems in one place. A White Label Agency App That Has Everything You Need. Try Go Highlevel Free For 14 Days. CLICK HERE GoHighLevel does everything from Smart Text Chat Bot. Eliminate Zaps. Acuity Style Calendar. Funnel Importer.
GoHighlevel is a new-age marketing tool that attempts to consolidate the most useful marketing tools under a single umbrella. Highlevel is a marketer’s best friend.
If you’re looking for the TLDR of this GoHighlevel review, here it is: 100% give it a shot, you won’t regret it. GoHighlevel is the tool of the decade – completely replacing the previous titans like Clickfunnels for landing pages and Pipedrive/Hubspot for CRMs.
The massive value proposition that it brings to the table is that you can get an insanely profitable tech stack for a fraction of what you would normally pay, while making it simple enough that a non-tech savvy person could set it up.
Personally, we were paying so much for all these services separately until we found Go Highlevel and I’m happy that GoHighlevel, despite being less expensive, is actually an upgrade.
Step by Step Walkthrough of GoHighLevel and How to Use Go High Level
Go Highlevel Review: Is Go HighLevel a Good Fit For Me?
In this Go Highlevel review, I want to help you figure out if GoHighlevel is right for you and your business situation.
Starting off, I want to address Gohighlevel’s weaknesses. It’s not a perfect solution for someone who is into e-commerce. If that’s you, I would stick to Shopify and all of it’s plug ins.
GoHighlevel is a great fit if:
You’re already paying for and using any of the services above. GoHighlevel will consolidate all your tech under one umbrella. This will simplify your stack, save you time, stress, and money.You are a digital marketer who is a freelancer, has an agency, or focuses on affiliate. Bonus points if you focus on SEM or Social Media advertising.You sell online courses or digital products that involve funnel building, auto-responders, or membership areas.
You want new, creative, and easier ways of picking up digital marketing/agency clients.
You’re looking for ways of simplifying your technology, reducing costs, and would prefer to gain power instead of losing it.
If any of those descriptions seem right, then read on.
Later in this GoHighlevel review, I’ll go into more detail on how we use GoHighlevel, but for now, I want to give you a summary to help you figure out if it’s right for you:
GoHighlevel helps us with:
Better retention with our clients and even setting up automation to send them special birthday wishes or other events.
Link building to rank better.
Automating our business to record-breaking sales.
Client fulfillment.
Client retention tool on steroids
Serves as a scalable CRM for ourselves and for our clients.
Reputation management does everything Podium use to do for our clients and cheaper.
Building out funnels and even importing Clickfunnels.
Call tracking, revenue tracking, and lead tracking.
Increasing ROI on Google and Facebook ad spend and existing clients.
If you want to try out Go HighLevel, we’ve set up the button above so that when you sign up using it, you’ll get access to all of our templates, builds, tutorials, and training.
Additionally, you’ll get an on-boarding call with the GoHighlevel team and one of our team members will reach out to you to set up a free training 1:1 session to get you started.
Web design is the process of planning, conceptualizing, and arranging content online. Today, designing a website goes beyond aesthetics to include the website’s overall functionality. Web design also includes web apps, mobile apps, and user interface design.
Did you know that web design can have a huge impact on your performance in search engines like Google? This article will give you some helpful insight into how to create a website that not only looks good but functions properly and ranks highly in search.
In this article we will cover:
Choosing a Web Design Tool
Finding Inspiration
Visual Elements
Functional Elements
Types of Web Design: Adaptive vs. Responsive
Finding Inspiration
Choosing a Web Design Tool
There are two main ways to design a website: using a desktop app or using a website builder. The tool you decide to use will vary greatly based on your team size, your budget, and the type of site you wish to build and its technical requirements.
1. Desktop Apps
Desktop apps require designers to create their design and send it to a development team who can then convert the design to code. The most popular desktop apps for designing websites are Photoshop and Sketch.
Typically, this is the standard for large and/or complex websites because it allows the designer to focus on the overall look and feel, while all the technical challenges are transferred to the development team. Unfortunately, this process can be expensive and time-consuming because multiple resources, skill sets, and team members are required.
To avoid involving a developer, it is beneficial to use a website builder to design a website with fewer technical requirements.
2. Website Builders
There are many website builders on the market today that offer a wide range of features and services. Wix, Squarespace, Webflow, and Shopify, are just a few examples of popular website builders that vary in design capabilities, template options, price, and overall editing experience. Be sure to do your research, experiment with free trials, and determine which platform best fits your website needs.
Website builders create either adaptive or responsive websites, which offer different building experiences. These concepts will be discussed in more detail below so you can best understand which builders will work for you. If you don’t know how to code, becoming familiar with the freedoms and limitations of various website design tools is essential. For example, although WordPress is the most used website platform, it’s not popular with visual designers because of its limited customization options.
Before you start building a website, determine your website needs: Are you creating a photo gallery? How often will you update your site? Do you need a contact form? Choose a website builder that can help you effectively accomplish those goals.
Finding Web Design Inspirations
Web Designers look for inspiration everywhere. Here are some of the best sites to help get your creative juices flowing:
When designing a website it’s important to consider both the site’s appearance and functionality. Integrating these elements will maximize the site’s overall usability and performance. Your site’s usability includes elements such as an easy-to-navigate interface, appropriate use of graphics and images, well-written and well-placed text, and a color scheme. Your site’s performance refers to its speed, ranking, searchability, and ability to capture your audience.
Visual elements
Here’s a quick overview of the elements you should consider while designing your website to make sure everything works well together. Each section will provide tips and tricks to help you get started.
Fundamentally, your website’s appearance and text go hand-in-hand. It’s important to have your content writers and designers work together in order to create a cohesive design with balanced elements. Focus on creating chunks of text (using text blocks) in order to complement your graphics and images.
Choose a font that compliments your overall design. Font should pair with your color scheme, graphics, images, and strengthen the overall tone of your website. Tools like Canva’s Font Combinator can help you find a perfect match for your font. Web design tools like Shopify even include numerous font pairings within their app.
Best Colors for Web Design
Colors are one of the most important elements to consider when designing a website. Keep in mind there are many misconceptions about the psychology of color, and it’s more important to focus on colors that compliment your overall design and tone of your website. Align your color scheme with your brand and the messages you want to convey to your audience.
Website Layout
How you decide to arrange your content will have a dramatic impact on both the usability and functionality of your site. There are no specific rules to follow when choosing a layout, however, there are a few main principles to keep in mind. Make sure to consider the needs of your target audience and avoid using an overstimulating layout that might detract from the messages you want to convey.
Shapes in Web Design
The use of graphic elements in web design can help seamlessly integrate text and images, and help with the site’s overall appearance. Combining beautiful colors and shapes can help direct the attention of your site’s visitors and contribute to your site’s overall flow.
Spacing is a key element to creating visually pleasing and easy to navigate websites. Every element in your design will incorporate spacing in one way or another. Appropriate use of whitespace is crucial in creating a design that perfectly balances text, photos, and graphics. Keeping your spacing consistent can help your users navigate your website with ease. The concept of whitespace is definitely a priority of modern web designers.
Images & Icons
Amazing designs can communicate a lot of information in just a few seconds. This is made possible with the use of powerful images and icons. Choose images and icons that support and strengthen your message. A quick Google search for stock images and icons will generate thousands of options. To help simplify your search, here are a few favorites:
Integrating videos into web design is becoming increasingly popular amongst designers. When used properly, videos can help your users experience or understand a message that can’t be properly conveyed through text or image. Keep in mind that like having a TV screen on in a restaurant, visitors’ eyes will be drawn to moving images. Make sure your videos don’t compete with or detract from other important elements.
Related: How to use Video Background on Your Website – The Right Way!
Beginner Web Design Functional Elements
These functional elements are imperative to consider when designing your website. A website that functions properly is crucial for ranking highly on search engines and giving your users the best possible experience.
Best Website Navigation
Your website’s navigation is one of the main elements that determine whether your website is functioning properly. Depending on your audience, your navigation can serve multiple purposes: helping first-time visitors discover what your site has to offer, giving easy access to your pages for returning visitors, and improving every visitor’s overall experience. Check out these best practices for more tips on navigation.
Best Website User Interactions
Your site visitors have multiple ways of interacting with your site depending on their device (scrolling, clicking, typing, etc.). The best website designs simplify these interactions to give the user the sense that they are in control. Here are a few examples:
Never auto-play audio or videos
Never underline text unless it’s clickable
Make sure all forms are mobile-friendly
Avoid pop-ups
Avoid scroll-jacking
How to use Website Animations
There are tons of web animation techniques that can help your design grab visitor’s attention and allow your visitors to interact with your site by giving feedback. For example, adding “like” buttons or forms can keep your site’s visitors engaged. If you’re new to web design, we’d recommend keeping your animations simple to avoid developer intervention.
How Website Speed Affects Rankings on Google
No one likes a slow website. Having to wait more than a few seconds for a page to load can quickly deter a visitor from remaining on or returning to your site. Regardless of how beautiful, if your site doesn’t load quickly, it will not perform well in search (i.e. won’t rank high on Google).
Top site builders typically compress your content for faster load times, however, there are no guarantees. Make sure to research which site builders will work best for the content you will have on your site. For example, PageCloud optimizes your images to ensure fast loading times for sites with large and/or multiple photos.
A great design should look polished on all devices and browsers such as Firefox, Google Chrome (yes, even Internet Explorer). If you’re building your site from scratch, we’d recommend using a cross-browser testing tool to make this tedious process faster and more efficient. On the other hand, if you’re using a website building platform, cross-browser testing is typically taken care of by the company’s development team allowing you to focus on design.
Site structure
A website’s structure plays an important role in both user experience (UX) and search engine optimization (SEO). Your users should be able to easily navigate through your website without encountering any structural issues. If users are getting lost while attempting to navigate through your site, chances are “crawlers” are too. A crawler (or bot) is an automated program that searches through your website and can determine its functionality. Poor navigation can lead to a poor user experience and site ranking.
Understanding the pros and cons of adaptive and responsive websites will help you determine which website builder will work best for your website design needs.
You might come across articles online that talk about a whole bunch of different website design styles (fixed, static, fluid, etc.). However, in today’s mobile-centric world, there are only two website styles to use to properly design a website: adaptive and responsive.
Adaptive websites
Adaptive web design uses two or more versions of a website that are customized for specific screen sizes. Adaptive websites can be split into two main categories based upon how the site detects what size needs to be displayed:
1. Adapts based on device type
When your browser connects to a website, the HTTP request will include a field called “user-agent” that will inform the server about the type of device attempting to view the page. The adaptive website will know what version of the site to display based on what device is trying to reach it (i.e. desktop, mobile, tablet). Issues will arise if you shrink the browser window on a desktop because the page will continue to display the “desktop version” rather than shrinking to the new size.
2. Adapts based on browser width
Instead of using the “user-agent”, the website uses media queries (a CSS feature that enables a webpage to adapt to different screen sizes) and breakpoints (certain width sizes) to switch between versions. So instead of having a desktop, tablet, and mobile version, you will have 1080px, 768px, and 480px width versions. This offers more flexibility when designing, and a better viewing experience as your website will adapt based on screen width.
It does not appear that many new websites really use this layout anymore. Describing it provides a nice starting point to explain the differences with the other types of layouts.
Fixed (aka static) layout has a fixed width in pixels. The ‘container’ of the website is programmed to not move (that’s where the name ‘static’ comes from). This width stays the same independently of which screen size or resolution the viewer has. It appears that the width of 960px is the most widely used size for fixed-layout websites
The drawback is that when viewing such a layout on smaller screens you get the hideous horizontal scroll, which ruins the overview, experience and usability.
The pros of having full control over how the interface looks… do not really outweigh the cons.
Fluid
With fluid layout you specify sizes not in pixels, but in percentages. Meaning, if the screen size changes, the proportion of elements will stay the same.
Adaptive
Adaptive layout means that there are several versions of the layout which are displayed based on the screen size of the viewer. Think of it as several fixed layout designs, layout A is displayed when the screen size is within size range N — NN.
Pros
WYSIWYG editing (what you see is what you get)
Custom designs are faster and easier to build without code
Cross-browser and cross-device compatibility
Fast-loading pages
Cons
Websites that use “device-type” can look broken when viewed in a smaller browser window on a desktop
Limitations on certain effects that only responsive sites can accomplish
Responsive Websites
Responsive websites can use flexible grid layouts that are based on the percentage each element takes up in its container: if one element (e.g. a header) is 25% of its container, that element will stay at 25% no matter the change in screen size. Responsive websites can also use breakpoints to create a custom look at every screen size, but unlike adaptive sites that adapt only when they hit a breakpoint, responsive websites are constantly changing according to the screen size.
Pros
Great experience at every screen size, regardless of the device type
Responsive website builders are typically rigid which makes the design hard to “break”
Tons of available templates to start from
Cons
Requires extensive design and testing to ensure quality (when starting from scratch)
Without accessing the code, custom designs can be challenging
Adaptive Website Builders
Wix and Squarespace are arguably the two best visual website builders on the market today. Both use an adaptive approach, meaning their drag-and-drop and WYSIWYG capabilities are second to none. You can build just about anything without having to write a single line of code.
Wix has been around since 2006 and has since developed a wide range of features and templates to suit just about every business need. Today, it’s considered one of the easiest tools for beginners.
Wix has been around since 2006 and has since developed a wide range of features and templates to suit just about every business need. Today, it’s considered one of the easiest tools for beginners.
Although it’s hard to choose a winner in this category, here are few things to keep in mind:
If you’re looking for the most customizable experience, choose Squarespace.
If you’re looking for something really easy and don’t have much design experience, choose Wix.
If you’re looking to work with a developer, choose Squarespace.
If you want many template options, choose Wix.
If you like shortcuts and the experience found in desktop publishing apps, choose Squarespace.
As both platforms offer free trials, we’d recommend trying them both before deciding.
Responsive Website Builders
Tools like Squarespace offer responsive website builders, however, this means your editing experience is more limited. Creating a fluid responsive website is hard, and without knowing how to code, it is nearly impossible to build unique websites using responsive website builders.
This is where more complex web design tools, like Webflow and WIX, come into play. Here are some of the pros and cons to consider when looking to adopt one of these tools:
Pros
Ability to create custom responsive sites without having to write code
Unmatched control over every element on the page
Ability to export code to host elsewhere
Cons
Complex tools with steep learning curves
Slower design process than adaptive website builders
Next Steps
Hopefully, this article helped you to better understand the essentials in web design. To review, let’s take a look at some key elements in designing a website that is both beautiful and functional:
1. The user always comes first: user experience should be at the forefront of your design, as your users will ultimately be the ones to determine whether your website is worth visiting.
2. Choose the best website builder for your needs: ask yourself what your website’s major functions will be, and choose a website builder that will ensure those needs are met.
3. Balancing visual elements: it’s important to maintain a balance between your text, graphics, multimedia, and color scheme to avoid an overstimulating website that detracts from the messages you are trying to convey.
Now that you’ve mastered the basics in website design, be sure to check out more posts to learn more about types of website builders, design trends, design elements, and much more.
Nashville Web Design
Voted Best in the United States 2021
The best web design companies Nashville TN has to offer is provided by Up2Paar. Best company for lead generation and NEW business website design Nashville TN. We work with start-ups to Fortune 500 companies. No project is too big or small, we treat all our clients equally.
A Nashville TN Web Design Agency – Mobile Web Design, Strategic Marketing 22+ years of being the Best Web Design Company in Nashville TN. Up2Paar has offered hundreds of clients in the United States and in Nashville’s Web Design services and digital offerings. We have been developing websites since the inception of online marketing and eCommerce, we designed some of the first internet boards before websites existed. Our web design team focuses on appealing designs, with a strategy on user experience, search engine optimization, and functionality. Let us create a competitive online advantage for you.
What can we design for you?
Are you in Nashville Tennessee? Need the Best Web Design possible? Have a web design project that you need help with? Talk to our Nashville web design team.
NASHVILLE TN WEB DESIGN
Award-Winning Nashville Web Design & Marketing Services
eCommerce Web Design
Do you have 1 product or 30,000, Up2Paar team has developed some of the most complex eCommerce Web Designs in the world. We worked with Toomey’s Mardi Gra who has over 70,000 products.
Video Website Design
Gulf Shores Vacation Rentals, charged Up2Paar in Nashville to create a custom web design with a web video streaming platform – for a user experience to allow consumers to book beach properties. Up2Paar also has developed many successful videos and YouTube channels.
Inbound Marketing & Automation
After the completion of their new website design, WPG Realty engaged Up2Paar for comprehensive Inbound Marketing efforts, including social media and video work.
Nashville Website Design Process: This is How We Do It
1.
Review & Onboarding
2.
Web Design & Production
3.
Review & Launch
Driving More Leads & Creating More Exposure
A few of our fabulous clients past and present.
Nashville Web Design Process – Starts with Client Discovery & Needs
At the start of your web design project, you will be partnered with one of our Project Managers, who will lead you through the onboarding process. Our first charge is to get to know you and your business. We will also share the steps in our web development process. During these early conversations, we will go over your goals and expectations, collect some foundational information, and gather the critical details we need so we can get to work!
Up2Paar has been voted the top Web Design company and recently Top SEO Company in the United States by upcity.com. Our customers say great things about us. Nashville’s Up2Paar has a mission to provide meaningful online solutions to businesses while removing the risk and costs of a customer building its own website, infrastructure, and online marketing team.
Your website design is every consumer’s first impression of your business and brand online. Customers considering doing business with you, looking to do more, or looking for your services will inspect your web design and draw conclusions immediately based on the website design.
One of the major differentiators of Up2Paar is that we lead with the end goal and mind. This means there is focus on what that web design means to your business online whether you are focused on Nashville or national business let’s make sure the web design attracts the right traffic for your organization. Anyone can build a website but anyone cannot build a high converting website with real marketing results. A great web design drives:
Your brand identity and marketing
True lead generation with automatic appointment setting
The user experience
Customer conversion (sales, revenue, leads, etc.)
The functionality and flow of the website (ease of use)
Your businesses marketing message to the world
“Up2Paar Was Very Patient And Really Worked Hard To Build A Website We Were Happy With. Up2Paar Has Done A Superb Job Outlining And Implementing An Optimization Strategy That Perfectly Complements Our Site And Service Has Been Of The Highest Quality. Since Our Site Was Optimized, We Have Experienced A Tremendous Increase In Quality Leads From The Website”
Improve your website’s search engine ranking, smart site mapping, and an intelligent approach to keyword optimization.
Live Chat Services
Never miss a highly-qualified lead again—use US-based chat specialists to answer any questions or comments visitors to your website
Online Reputation Monitoring
Know when your customers leave reviews on websites like Yelp and Google My Business. The more quickly and professionally you can reply to consumers, the stronger your reputation.
Web Based Software
SaaS Products PMG provides an extensive list of software development services to help you navigate through the adoption of Software as a Service (SaaS).
Video Production & Editing
We are a full service, professional video production company. We deliver content rich video and motion graphics with the capability to produce your project.
We can help you remained focused on your business while preparing responses to proposals that maintain the same standard of excellence you provide.
Don’t Get Beat By The Competition, Call Us Today!
Award Winning Web Design With Functionality
Design and Mobile Friendly is Key, Most of all Results
Why choose us for your Web Design in Nashville TN?
You could choose any web design company, but you deserve the best right here in the USA. Call us now to get started (615) 909-5700. Ask about our FREEweb design packages.
Up2Paar, Inc. is one of the most successful award-winningWeb DesignNashville TN web design companies in the country. More than 24 years of experience with proven friendly service makes us an outstanding web design solution for your business.
Up2Paar has long established its reputation as a leading website design Nashville TNweb design company through its award-winning web design solutions. We focus on search engine-friendly websites that help our clients gain a stellar, organic search engine ranking.
Our Web designers use the latest and greatest in user-centered design theory and usability standards. PMG utilizes web design to:
Make you and your brand look snappy
Help your clients find you with ease
Drive your conversions and sales
Contact us to see how we can make your marketing dollar go further through our website design services.
Our professional in-house website designers are experts at delivering marketing solutions for any industry. As a leading provider of web development services, we produce top-ranked websites time and again.
For AWARD WINNING Corporate Video Production in Nashville, look to Up2Paar Productions to deliver you the best results in video production. We do it all—from infomercials, training videos, corporate video production, marketing and campaigns for broadcast TV commercials.
We value all our clients. That’s why we start every project by listening to what your needs are. Small, medium and large businesses all turn to Up2Paar Productions when they’re looking for the highest quality video for their next marketing campaign.
At Up2Paar, our talent, experience, and knowledge enable us to offer a wide range of multimedia services for all types of businesses, from corporate clients such as Cummins Diesel, Discovery Channel, ReMax, McDonalds, and Verizon, to advertising agencies like Up2Paar and Northwoods Advertising.
We give our clients specialized attention they deserve and ensure that every detail in our work is delivered to its highest potential.
Our creative team of directors, editors, scriptwriters, and designers ensure that we’re prepared to handle your entire production. Each one of our clients gets a end result product that meets their budgetary and creative needs. Up2Paar’s hands on approach helps to shape your ideas and message into an engaging visual experience. From TV commercials and marketing videos to streaming media on the web, we have the cutting-edge skills and ambitious drive to produce the results your company deserves
If you are in the market for video production and don’t know what steps to take then contact us today for a free consultation. We would love the opportunity to direct you to make the right steps. If you have a small budget or a big budget we can help.
Why have a visitor safety training orientation video?
Visitor safety training orientation videos are great for industrial companies that may pose many safety threats to visitors. Often times companies will produce visitor safety training videos to replace old, outdated slide decks or videos with similar content. Visitors who may not be fully aware of what it is like to work in a dangerous workplace especially need to pay attention to the hazards that touring your facility may present. It is our mission to keep workplaces safe by utilizing and applying the best marketing video tactics on safety orientation videos to keep viewers engaged.
Safety orientation videos are also great for showing off your facility to current and future clients, visiting management, high ranking officials, political figures or other guests, without having to lead them through the entire site. They can see areas of the site that are more dangerous or difficult to transport guests too. They can experience all your site has to offer without ever leaving the board room.
Digital orientation videos can be hosted online and you can take note of who watched when they watched and how much of the video they viewed. Some video hosting providers will allow you to lock down the video to limited viewers and even password protect it.
We’ve produced many visitor safety orientation videos, so here are our tips for yours.
If you’ll have to pitch this to upper management, go ahead and research which video production company you’ll want to use and have them pitch it for you. Often times we are allowed to use entire cuts of our client’s visitor safety orientation videos to show as part of our pitch. These instantly clear the air about quality, content, and expectations.
You might have to cut some content down. Make sure you keep in rules that are applicable across the site. If you know your visitor will be in certain areas that have different rules, verbal or written add-on instructions can suffice. It is also possible to make supplemental videos that they can watch individually.
Produce it the same way you would any other video. Make the audience’s attention span a priority, as much as placing importance on content and accuracy.
Understand that on live equipment sets, more tasks must be completed on a successful orientation training visitor video than any other type of video. If regular machinery or the operators must pull the equipment from active production in order to film, you’ll have to align schedules and optimize the time spent on each piece of equipment vs crew time spent filming. Both downtime and camera time can add up quickly – work to understand which one costs more and act accordingly.
Make it beautiful. If you want to get a long life out of your orientation video, prioritize shots of people doing things over newer equipment. Newer equipment could be old and outdated in ten or even five years.
Protect your video content. Make sure you work with a reputable video production company that will not share, sell or distribute your video content without your permission. We have strict policies in place, so your video content is protected.
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Safety orientation videos are also great for showing off your facility to current and future clients, visiting management, or other guests, without having to lead them through the entire site. They can experience all your site has to offer without ever leaving the board room. It can also save you money with your 
The reality of the visual internet in 2021 is that it’s – in a word – crowded.
