Who we are

Our website address is https://up2paarmarketing.com.

PRIVACY POLICY

Last Updated: August 14, 2026

Up2Paar Marketing Inc. (“Up2Paar Marketing,” “Up2Paar,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting Up2PaarMarketing.com, communicating with us, requesting information, purchasing or using our services, or interacting with websites, forms, funnels, software, communities, or other digital services operated by or on behalf of Up2Paar Marketing.

This Privacy Policy explains the types of information we may collect, how we use and disclose that information, how we protect it, and the privacy choices that may be available to you.

By using our website or online services, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

We may collect information that you voluntarily provide to us.

Depending on how you interact with Up2Paar Marketing, this information may include:

  • Name

  • Business name

  • Email address

  • Telephone number

  • Mailing or business address

  • Website URL

  • Social media information

  • Business information

  • Marketing goals

  • Advertising information

  • Customer relationship management information

  • Appointment or consultation information

  • Billing and payment-related information

  • Information submitted through online forms

  • Information submitted when requesting a quote or consultation

  • Information submitted when purchasing a service

  • Information provided when joining a community, course, membership, or program

  • Communications you send to us

  • Reviews, surveys, testimonials, or feedback

  • Other information you voluntarily provide

We may collect information when you:

  • Complete a website form

  • Schedule a consultation

  • Request a proposal or quote

  • Purchase a service

  • Subscribe to a newsletter

  • Download a guide, template, checklist, or other resource

  • Join a membership or online community

  • Participate in a webinar, course, or training

  • Communicate with us by telephone, email, text message, chat, or social media

  • Become an Up2Paar Marketing client

  • Connect a third-party account or service to services we manage on your behalf

2. INFORMATION AUTOMATICALLY COLLECTED

When you visit Up2PaarMarketing.com or interact with our online services, certain technical information may be collected automatically.

This information may include:

  • Internet Protocol (IP) address

  • Browser type

  • Device type

  • Operating system

  • Language preferences

  • Referring URLs

  • Pages visited

  • Date and time of visits

  • Approximate geographic location

  • Website interactions

  • Device identifiers

  • Advertising identifiers

  • Conversion information

  • Other technical and usage information

We may use this information to operate, secure, analyze, advertise, and improve our website and services.

3. COOKIES AND TRACKING TECHNOLOGIES

Up2Paar Marketing and service providers we use may employ cookies, pixels, tags, scripts, analytics tools, and similar technologies.

These technologies may be used to:

  • Operate website functionality

  • Remember user preferences

  • Measure website traffic

  • Analyze website performance

  • Understand how users interact with our website

  • Measure conversions

  • Evaluate marketing campaigns

  • Deliver relevant advertising

  • Retarget or remarket advertisements where permitted

  • Improve our website and services

  • Detect fraud or security concerns

Third-party technologies may include services provided by advertising platforms, analytics providers, website platforms, CRM providers, and other technology vendors.

You may be able to manage cookies using our cookie-management tools, where provided, or through your browser settings.

Disabling certain technologies may affect website functionality.

4. HOW WE USE YOUR INFORMATION

We may use information we collect to:

  • Respond to inquiries

  • Schedule consultations

  • Prepare proposals

  • Provide marketing services

  • Provide website development services

  • Provide SEO services

  • Provide advertising services

  • Provide CRM and automation services

  • Provide AI-related services

  • Provide social media services

  • Provide consulting or training

  • Process payments

  • Manage subscriptions or memberships

  • Communicate with clients

  • Provide customer support

  • Send requested information

  • Provide educational materials

  • Improve our website and services

  • Personalize website experiences

  • Measure marketing and advertising performance

  • Conduct analytics

  • Prevent fraud or unauthorized activity

  • Protect our systems

  • Maintain business records

  • Enforce our agreements

  • Comply with legal obligations

  • Send promotional communications where permitted by law

We may also use information for another purpose disclosed to you when information is collected or when you provide consent.

5. CLIENT ACCOUNT AND PLATFORM INFORMATION

When Up2Paar Marketing provides services for clients, we may be given access to client-owned or client-controlled accounts and platforms.

These may include:

  • Websites

  • Hosting accounts

  • Domain accounts

  • CRM systems

  • Advertising accounts

  • Google Business Profiles

  • Google Analytics

  • Google Ads

  • Meta/Facebook advertising accounts

  • Social media accounts

  • Email marketing platforms

  • E-commerce systems

  • Customer databases

  • Analytics platforms

  • Automation platforms

  • AI platforms

  • Third-party software integrations

We access and use such information only as reasonably necessary to provide authorized services, manage projects, troubleshoot issues, perform agreed-upon work, protect systems, or comply with applicable law.

Clients remain responsible for ensuring that they have the legal authority to provide Up2Paar Marketing with access to information, accounts, databases, customer lists, or other materials supplied to us.

6. CUSTOMER AND LEAD DATA PROCESSED FOR CLIENTS

Up2Paar Marketing may process personal information on behalf of our clients when providing CRM, lead generation, advertising, automation, website, email, SMS, AI, or related services.

In these circumstances, the client generally determines why and how such information is collected and used.

Up2Paar Marketing may process this information solely as necessary to provide contracted services and in accordance with applicable agreements and legal requirements.

If you are a customer or prospective customer of one of our clients and have questions regarding your information, you should generally contact that business directly.

7. ARTIFICIAL INTELLIGENCE AND AUTOMATION

Up2Paar Marketing may use artificial intelligence, machine learning, automated workflows, conversational AI, voice AI, content-generation tools, and related technologies as part of our services or internal business operations.

Depending on the service, these technologies may assist with:

  • Customer communications

  • Lead qualification

  • Appointment scheduling

  • Content creation

  • Data organization

  • Marketing analysis

  • Advertising

  • Customer service

  • Workflow automation

  • Research

  • Reporting

  • Business operations

Information processed through AI or automation tools may also be processed by third-party technology providers.

We take reasonable steps to select and configure providers appropriate for the intended use, but clients should not submit highly sensitive, regulated, confidential, or protected information into AI tools unless the specific service has been approved for such use.

Automated or AI-generated information may contain errors and should be reviewed before relying upon it for important business, legal, financial, medical, or other consequential decisions.

8. PAYMENT INFORMATION

When you purchase services, memberships, products, training, or other offerings, payment information may be processed through a third-party payment processor.

Up2Paar Marketing may receive limited transaction information such as:

  • Customer name

  • Billing information

  • Transaction amount

  • Payment status

  • Subscription status

  • Last four digits of a payment method where provided by the processor

We generally do not directly store complete payment-card information when transactions are processed by third-party payment providers.

Payment processors maintain their own privacy and security practices.

9. HOW WE SHARE INFORMATION

We may disclose personal information when reasonably necessary to operate our business and provide services.

Recipients may include:

  • Website hosting providers

  • CRM providers

  • Email service providers

  • SMS and telephone providers

  • Advertising platforms

  • Analytics providers

  • Payment processors

  • Cloud hosting providers

  • Automation providers

  • AI technology providers

  • Social media platforms

  • Website development providers

  • Contractors

  • Consultants

  • Professional advisers

  • IT and cybersecurity providers

  • Other service providers supporting our operations

These providers may receive information only to the extent reasonably necessary to provide their services.

10. ADVERTISING AND ANALYTICS

We may use third-party advertising and analytics platforms to understand website activity, measure campaign effectiveness, and advertise Up2Paar Marketing services.

These services may collect information such as:

  • IP address

  • Browser information

  • Device identifiers

  • Page visits

  • Advertising interactions

  • Referral information

  • Conversion activity

Depending on applicable law, consent settings, and our configuration, these technologies may be used for analytics, measurement, advertising, retargeting, or audience creation.

11. SALE OR SHARING OF PERSONAL INFORMATION

Up2Paar Marketing does not sell personal information for money in the traditional sense.

Certain state privacy laws may define terms such as “sale,” “sharing,” or “targeted advertising” more broadly and may classify certain advertising or analytics activities as sharing even when no money is exchanged.

Where required by applicable law, eligible individuals may have the right to opt out of certain uses of personal information for targeted advertising, sale, or sharing.

12. EMAIL MARKETING

We may use your email address to:

  • Respond to inquiries

  • Send requested information

  • Provide client communications

  • Deliver products or resources

  • Send account or transaction information

  • Provide training or educational materials

  • Announce services or promotions

  • Send marketing communications where permitted by law

Marketing emails will generally include a mechanism to unsubscribe.

Unsubscribing from promotional email does not necessarily prevent us from sending transactional, contractual, billing, security, or account-related communications.

13. SMS/TEXT MESSAGING

If you provide your mobile number and consent to receive text messages from Up2Paar Marketing, we may send messages regarding:

  • Your inquiry

  • Consultation scheduling

  • Appointment reminders

  • Client communications

  • Support

  • Services

  • Training or memberships

  • Promotional offers where appropriate consent has been provided

Message frequency varies.

Message and data rates may apply.

You may opt out of marketing text messages by replying STOP.

You may request assistance by replying HELP.

Consent to receive marketing text messages is not a condition of purchasing Up2Paar Marketing services.

14. BUSINESS COMMUNICATIONS AND CALL RECORDING

We may communicate with customers and prospective customers through telephone, voicemail, email, SMS, video conference, chat, or other communication methods.

Calls or meetings may be recorded when permitted by applicable law and when appropriate notice or consent is provided.

Recordings may be used for:

  • Quality assurance

  • Training

  • Documentation

  • Customer service

  • Project management

  • Business records

15. THIRD-PARTY LINKS AND SERVICES

Up2PaarMarketing.com may contain links to third-party websites, applications, platforms, software, products, affiliate offers, or services.

Third parties maintain their own terms, privacy policies, and data practices.

Up2Paar Marketing does not control and is not responsible for the privacy, security, availability, or content of independent third-party services.

We encourage you to review third-party privacy policies before submitting information.

16. AFFILIATE LINKS AND PARTNER RELATIONSHIPS

Up2Paar Marketing may recommend software, platforms, services, products, or other resources.

Some links may be affiliate or referral links.

Up2Paar Marketing may receive a commission, referral fee, credit, or other compensation if you purchase or subscribe through certain links.

Where required, we will disclose material affiliate relationships in connection with the applicable recommendation or promotion.

Our receipt of affiliate compensation does not increase the price you pay unless specifically disclosed.

17. HOW WE PROTECT INFORMATION

We use reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

These safeguards may include:

  • SSL/TLS encryption

  • Password-protected systems

  • Access controls

  • Multi-factor authentication where appropriate

  • Limited account permissions

  • Security monitoring

  • Reputable technology providers

  • Backup procedures

  • Internal security practices

No website, electronic communication system, cloud service, or data-storage method can be guaranteed to be completely secure.

18. DATA RETENTION

We may retain information for as long as reasonably necessary to:

  • Provide services

  • Maintain business records

  • Manage client relationships

  • Comply with contractual requirements

  • Resolve disputes

  • Maintain security

  • Satisfy tax, accounting, regulatory, or legal obligations

  • Establish, exercise, or defend legal claims

Retention periods may vary depending upon the information and purpose involved.

19. YOUR PRIVACY RIGHTS

Depending on where you reside and applicable law, you may have rights concerning your personal information.

These may include rights to:

  • Request access to certain information

  • Request correction

  • Request deletion

  • Request information about disclosure or processing

  • Opt out of certain marketing communications

  • Opt out of certain targeted advertising, sale, or sharing where applicable

  • Receive a portable copy of certain information

  • Appeal certain privacy-request decisions where provided by law

  • Exercise applicable rights without unlawful discrimination

Some requests may be subject to legal exceptions.

We may take reasonable steps to verify your identity before responding.

20. CALIFORNIA PRIVACY RIGHTS

California residents may have additional privacy rights under applicable California law.

Depending upon whether the applicable law applies to Up2Paar Marketing and the particular information involved, these rights may include:

  • The right to know categories of personal information collected

  • The right to access certain personal information

  • The right to request correction

  • The right to request deletion

  • The right to know categories of recipients

  • The right to opt out of covered sale or sharing

  • The right to limit certain uses of sensitive personal information where applicable

  • The right not to receive discriminatory treatment for exercising applicable rights

Nothing in this section is intended to provide rights beyond those required by applicable law.

21. CHILDREN’S PRIVACY

Up2Paar Marketing’s primary services are directed toward businesses and adults.

We do not knowingly solicit personal information from children under 13 through our general website.

If we learn that personal information from a child has been collected improperly, we may take reasonable steps to delete it.

22. INTERNATIONAL USERS

Up2Paar Marketing operates primarily from the United States.

If you access our website from outside the United States, information may be transferred to and processed in the United States or other jurisdictions where our technology providers operate.

Privacy laws in those locations may differ from the laws in your country.

23. BUSINESS TRANSFERS

Information may be disclosed or transferred in connection with a:

  • Merger

  • Acquisition

  • Financing

  • Reorganization

  • Sale of assets

  • Change of ownership

  • Bankruptcy or similar transaction

Any successor organization may continue to use information subject to applicable law and the privacy commitments applicable to that information.

24. LEGAL AND SECURITY DISCLOSURES

We may disclose information when reasonably necessary to:

  • Comply with applicable law

  • Respond to lawful governmental requests

  • Respond to subpoenas or court orders

  • Protect our legal rights

  • Enforce agreements

  • Investigate fraud or misuse

  • Protect the safety or security of Up2Paar Marketing, our clients, users, or others

25. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in:

  • Our services

  • Technology

  • Advertising practices

  • Business operations

  • Privacy practices

  • Legal or regulatory requirements

When we make changes, we will update the Last Updated date.

Changes become effective when posted unless otherwise stated.

26. CONTACT US

If you have questions regarding this Privacy Policy or wish to submit a privacy-related request, contact:

Up2Paar Marketing Inc.
Website: Up2PaarMarketing.com
Phone: (615) 909-5700

You may also contact us through the contact form available on Up2PaarMarketing.com.

Last Updated: August 14, 2026